Keeping up with search trends can often feel like keeping up with the ocean by collecting it a bucket at a time. There is good news, though, lately with real content becoming valued more and more.
Plenty of news lately on Google and their refinement of their diamond encrusted platinum search algorithm. The long and short of it is that page content, and user engagement with a site’s content, is an increasingly important factor in search rankings.
This make sense from Google’s perspective, since their entire several hundred billion market cap value proposition is based upon delivering users to content they’re looking for on websites that will deliver upon expectations.
Here is an example of this change in action:
CONTENT PREVIOUS SEEN AS GOOD BY SEARCH ENGINES (with SEO as a keyword):
SEO is good because good SEO means that SEO is good and SEO helps and SEO is important and SEO is SEO SEO SEO so do more SEO.
CONTENT NOW SEEN AS GOOD BY SEARCH ENGINES (with SEO as a keyword):
SEO is good because it connects more qualified visitors to pages on your website of interest to them, which can lead to more business for you or your company.
Ok, it’s a bit of an exaggeration here with the over saturation of SEO in sentence #1, but not that far off with keyword stuffing being illustrated.
This evolution of page rankings is both good and bad news for companies. Good news in that real, good content stands a better chance of being found. Bad in that now real, good content needs to be produced and produced regularly.
Not much more to say than be sure to pay attention to your content, and put the work required in to make sure not only the bots like what they see, but real live people, too.