06 Mar How We Work
Our ability to determine where clients are, and where they want to go, forms the foundation of our efforts. Determining how every piece of information transmitted is crafted, where it’s placed, and how effectively and efficiently these messages reach targets is our client service mission as an interactive marketing agency.
Our process includes the following efforts:
Transmission accomplishes client goals by first building and/or maintaining simple, but powerful websites that clearly articulate what they offer consumers. If we didn’t build your site, we will refine content, improve usability and optimize content and structure for search. All sites we run are built for both desktop and mobile audiences, so experiences are best suited for the screen your audience is using at that moment.
Once client sites are ready to properly engage traffic, we create content comprised of clear/concise copy, high-quality photographs and videos, all found in easy-to-locate navigation information architectures. All content is developed to maximize search engine impact, while always being readable for humans.
Sharing and Promotion
Once websites are up and running, and content is created, we move towards placing that content on appropriate channels (shared with media outlets, and influential blogs, on social networks, in email campaigns, and through advertisements, etc,). All of these channels are where targeted consumers are looking, actively or passively, for products and services our clients offer.
Analysis & Optimization
We track everything that’s done, including performance of all efforts including social post engagement, SEO page rankings, ad placement interactions, video views and website analytics. All of this is measured and refined to ensure audiences move from interested to activated. We collaborate with clients to make changes to site content, structure and ads regularly. Reporting shows the path and the results.
Show & Prove
Creating quality content extends to our own efforts. We blog about things we like, people and places that interest us, along with other creative fun, and share that with the world. We do this because it’s fun, as well as a way to encourage those we work with to think about what kind of voice they want to build and start sharing. We hope these efforts demonstrate that if something you create doesn’t interest you, who will it interest?