Talk today moved into logos, as we’re streamlining ours a bit. While working on something of your own, you tend to be hyper aware of the actions of others. So we’ve been looking closer at logos with the big thing about them now being how well they look while very small. Very small as in 48×48 pixels.

Why 48×48?

Those are the pixel dimensions for your brand’s thumbnail image as it appears on Twitter. Facebook, in its infinite generosity, gives you two more pixels to play with, with their thumbnail next to your posts checking in at 50×50. Even with those two extra pixels at your disposal, you can’t really use them – assuming you want to play on these most relevant social channels – as you have to make one logo work for both, so you have to adhere to Twitter’s 48×48 specs.

Twitter 1. Facebook 0.

Back to logos, which are, for the most part the visual cornerstone of your brand. When creating a logo, with the rise of social media. you are left with a decision: do you build your brand for your world (your website, business cards, Frisbees, etc.)? Or do you build for social media channels? If you’re building for yourself, you can do whatever you want. If you’re building for social media, you get boxed in – literally – as your logo (or an easily transferable iteration of your logo) has to be a square to maximize readability on social channels. If your logo is naturally a square You 1. Social Media 0.

We recently discussed the integration of social APIs on websites, and how that affects usability. The simple (if it’s good) logo is yet another instance of how businesses of all sizes must accommodate for other companies that may or may not ever lead to the generation of revenue for them. It’s pretty unreal what Facebook, Twitter and others have done in this realm.  Decades old blue chip brands spending billions promoting companies they do not own.

All is not lost to social media; however, as you can learn a lot about how those doing branding/marketing really understand social media by seeing how they play in the space. If a company that claims they do, check the box first – the logo box. If it’s a square, they most likely understand at least the basics of social media. If their logo is long and doesn’t read well on Twitter/Facebook/etc., they do not really get social media. Or they’re just bad asses, with enough bad ass confidence in their talents not to care about social channels. That can be a good thing, too.

As for Transmission, our name is long, but our primary logo mark is a T that fits well with in a box. We don’t do social media for ourselves yet, but that’s another post for another time. If that post ever happens on Twitter or Facebook, it will be framed by that square and readable brand mark accompanying the copy.

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